Explain what power is in a relationship and how power can impact a relationship.
What will be an ideal response?
- Relationships can be defined according to the way partners share power or decision-making responsibilities-the relative power role that each partner plays.
- Relationships require merging needs and styles, negotiating how decisions are made that affect both partners, and managing inevitable interpersonal conflicts.
- Failure to agree on roles can lead to instability, and attempts to change an agreed-upon definition of the roles can meet resistance.
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Entrepreneur Elon Musk engaged in integrated marketing communication (IMC) to promote his varied companies by ______.
A. painting all of his brand names on the side of the Falcon Heavy rocket on its test flight B. giving away a free orbital to the moon C. launching his personal Tesla Roadster convertible toward Mars on the test flight of his Falcon Heavy rocket D. You can’t fool me, Elon Musk runs nothing but conventional television commercials for his brands
The text states that to help ensure that PR practitioners in organizations must do which one of the following to help ensure that campaigns to succeed?
a. develop several budgets for a campaign so it is scalable to the organization’s goals b. prepare more than one rationale for the campaign’s objectives c. anticipate and respond to internal coalitions and decision-makers d. remove obstacles to campaign approval by ensuring that objectives are relevant to target audiences
Three ways to describe color are ________, and symbolic ________
Fill in the blank(s) with correct word
"Raise your hand if you know a child under the age of five," is an example of which of the following listener involvement strategies?
A) direct participation B) use of rhetorical question C) polling listeners D) referring to specific listeners