Provide examples from your life where you received onymous messages and when you received anonymous messages
What will be an ideal response?
Student responses will be based on personal experiences
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Amita dreaded the group project in her marketing class, because one group member spent all his time texting during their work sessions. Amita knew that she and the other three group members would have to work extra hard to get a good grade. What disadvantage of group work does this describe?
A. groupthink B. social loafing C. grouphate D. pressure to fail
In active listening, you
a. choose to not listen. b. choose to listen. c. choose which channel to watch or hear. d. choose which channel to not watch or hear.
Which does NOT describe a key player in the sports money cycle?
a. Athletic talent b. The public c. Advertisers d. Product manufacturers
Which approach to capturing audience attention reflects the extent to which our information is new or unusual?
a. intensity b. relevance c. novelty d. contrast