The American economy consists of a complex combination of organizations and variables, such as countless companies differing in size and what they sell, current events, and markets (for example, the housing market and the stock market). According to ________, all of these independent factors interact with one another according to certain simple rules.
A. complexity theory
B. a closed market system
C. a market web
D. contingency theory
E. behavioral theory
A. complexity theory
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The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________
A) data warehousing B) data mining C) database marketing D) participatory marketing E) permission marketing
Identify the category of promotions which include contests and sweepstakes
A) price-oriented promotions B) product-oriented promotions C) special events D) trade promotions
A manufacturer of audio equipment employing an activity-based cost hierarchy uses the unit, batch, product, and facility levels to classify its activities. A unit-level activity is
a. redesigning the process. b. setting up the production process. c. testing the product. d. insuring the factory.
A common myth about entrepreneurship is that "Any entrepreneur with a good idea can ________ to fund his/her business."
A. use a skunkworks B. go public C. use formal control systems D. start a franchise E. raise venture capital