What additional factors that affect the marketing environment do you need to consider when selling your product or service globally?
What will be an ideal response?
Besides all of the factors that affect the domestic marketing environment, such as competition, the economy, demographics, political/legal factors, and technology, companies that are considering entering the global marketplace must also be aware of factors that are present in the global marketplace. Companies need to understand and monitor currency fluctuations, the income distribution in the markets they plan to enter, how major trade agreements and organizations can affect their business, availability and usage of technology in foreign markets, and the cultural fit of, as well as the marketing methods for, the products that they plan to sell.
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