The comparison level predicts the ________ of a relationship, whereas the comparison level for alternatives predicts the ________.
A. selection; worth
B. stability; satisfaction
C. satisfaction; stability
D. outcome; selection
Answer: C
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A shot that begins with a close view of the subject and then withdraws to reveal a larger context is called a
a. process shot. b. dissolve. c. swish pan. d. pull-back dolly shot.
The unfollow/follow technique is used as a strategy to grow audience bases on social media platforms by ______.
A. influencers B. advocates C. fake influencers D. ambassadors
To illustrate hot and cool media, McLuhan analyzed
A. a presidential debate B. telephone messages C. television commercials D. celebrity speeches
The evolution of digital and social media provides access to forms of distribution which benefit the PR writer in what ways?
a. reaching people around the world with one keystroke b. reaching more people, more frequently, and at less cost c. creating and sending news and feature releases in half the time d. doubling the size of your media contacts distribution list