An organization that buys products in one country and sells them in another without being involved with the manufacturing of that product is known as a/an:
a. international joint venture
b. strategic alliance
c. licensor
d. multinational corporation
e. trading company
e. trading company
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BHP Billilton is an Australian mining company with operations in Brazil, Canada, South Africa, and the United States, among other countries. This company is a
A. multiregional conglomerate. B. multinational organization. C. global concern. D. multiregional firm. E. multinational corporation.
Curation tools are used to develop online portfolios on specific topics
Indicate whether the statement is true or false.
Which term below is a set of rules determining how each department will implement the strategic plan?
a. Functional strategy b. Organizational strategy c. Tactical strategy d. Divisional strategy
Which of the following statements about learning is FALSE?
A. Satisfaction with a product purchase is reinforcement. B. Repeated reinforcement is likely to lead to routine buying. C. A marketing manager can use a package as a cue. D. Almost all consumer behavior is learned. E. Reinforcement in the learning process weakens the relationship between a cue and a response.