According to Hofstede, in which type of culture does the interest of the group prevail over the interest of the individual?
A. individualistic
B. masculine
C. collectivistic
D. feminine
C. collectivistic
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The __________ dialectic examines the amount of change versus routine in a dyad's
relationship. a. structural?helical b. predictability?change c. autonomy?connectedness d. openness?closedness e. none of the above
In writing advertising copy, your goal is to write in such an engaging way that:
a. The copy becomes one with the visual elements b. Your audience cannot resist the logic in your piece c. Your audience cannot deny the emotion in your piece d. Readers will give you their undivided attention
When deciding on activities and tone, you should be concerned with audience ________, as a speech to a dozen people is different than a speech to 200.
A. demographics B. size C. attitude D. makeup
"To persuade my audience that the use of mobile communication devices by drivers-even when they are hands-free-is contributing to an increase in automobile accidents" is a specific purpose statement for a persuasive speech on a question of
A. opinion. B. fact. C. policy. D. attitude. E. value.