The sustained use of digital technology to post-mean-spirited messages designed to threaten, embarrass, harass, or torment another is known as which of the following?
A. cyberbullicides
B. cyberbullying
C. online chat
D. social grooming
B. cyberbullying
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Which of the following is not a satisfactory statement of the accounting equation?
a. Assets = Liabilities + Stockholders' Equity b. Assets – Stockholders' Equity = Liabilities c. Assets = Liabilities – Stockholders' Equity d. Assets – Liabilities = Stockholders' Equity
Your current assignment at York Foods is to find the major benefits people look for in the packaged goods market , the kinds of people who look for each benefit, and the major brands that deliver each benefit
Your assignment involves an analysis of the ________ element of the marketing mix. A) product B) promotion C) people D) price E) place
In contrast to organizational arrangements used by small independent retailers, the organizational arrangement used by department stores is categorized by _____
a. centralized decision making b. a flat organization c. specialization of functions d. simple organizational arrangements
Idea generation is the stage in the new-product development process in which
A. ideas are test-marketed with consumers to determine if they should be developed further. B. it is determined if the idea fits into the company's marketing strategy and should be developed. C. the company determines the direction it will take in developing new products. D. a collection of product concepts is generated for determining potentially viable new products. E. prototypes are developed to test new product ideas.