In the context of strategies to improve organizational agility, what should be the focus of managers who want to strengthen their firms' competitiveness?
What will be an ideal response?
Managers who want to strengthen their firms' competitiveness need to focus on several issues:
• Identify existing core capabilities.
• Acquire or build core capabilities that will be important for the future.
• Keep investing in capabilities, so the firm remains world-class and better than competitors.
• Extend capabilities to find new applications and opportunities for the markets of tomorrow. It is important to keep in mind that it's not enough for an organization to have valuable resources that provide capabilities; those resources have to be managed in a way that gives the organization an advantage.
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In addition to tracking television advertising, the ad tracking methodology can be used to examine magazine ads
Indicate whether the statement is true or false
Which of the following is a purpose of product mapping?
A) studying market matrices B) integrating target markets C) identifying market segments D) educating consumers E) integrating target matrices
What is the difference between a task environment and a general environment? What are examples of a dimension in each environment?
What will be an ideal response?
The earnings of sole proprietorships are taxable to the owners rather than the company itself.
Answer the following statement true (T) or false (F)