Which of the following is a purpose of product mapping?
A) studying market matrices
B) integrating target markets
C) identifying market segments
D) educating consumers
E) integrating target matrices
C
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Which of the following did not contribute to the 2008 financial meltdown?
A. an increase in traditional 30 year mortgages. B. the packaging/bundling of traditional mortgages to be sold as investments. C. the issuance of high-risk/subprime mortgage loans. D. the speculative bubble related to housing demand drove up prices which proved to be unsustainable.
Retailers often end their fiscal year that ends
a. during a slack season. b. during the peak of the busy season. c. at different times each year, depending on the tax consequences. d. on September 30.
The time value of money is considered in long-range investment decisions by
a. assuming equal annual cash flow patterns. b. investing only in short-term projects. c. assigning greater value to more immediate cash flows. d. ignoring depreciation and tax implications of the investment.
Which of the following statements about learning is FALSE?
A. Satisfaction with a product purchase is reinforcement. B. Repeated reinforcement is likely to lead to routine buying. C. A marketing manager can use a package as a cue. D. Almost all consumer behavior is learned. E. Reinforcement in the learning process weakens the relationship between a cue and a response.