The concept of ______ refers to the idea that we sometimes like people who are similar to us in arbitrary ways, such as having similar names or being born during the same month.

A. reinforcing bias
B. implicit egotism
C. dyadic association
D. self-other connection


B. implicit egotism

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.As a general rule, researchers should always distance themselves from research participants. 2.Research must always be done for a specific purpose. 3.There is always one best perspective from which to study human communication. 4.Research participants may not see a researcher’s questions as important to them. 5.In communication research, a large sample is always better than a small sample.

Communication & Mass Media

"In 1979, petroleum and natural gas contributed 67 percent of the total energy,while coal supplied only 30 percent

Electrical power increased from a negligible amount in 1900 to about 500 watts per person" The type of support material used in this example is A) definition. B) comparison. C) expert opinion. D) restatement. E) statistics.

Communication & Mass Media

According to Schutz's FIRO theory, people who cannot stop themselves from getting involved and

communicating with others are referred to as A) oversocial. B) underpersonal. C) personal. D) overpersonal. E) undersocial.

Communication & Mass Media

Having information about your audience is very important when preparing a speech

Indicate whether the statement is true or false

Communication & Mass Media