McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________
A) product, positioning, place, and price
B) product, production, price, and place
C) promotion, place, positioning, and price
D) place, promotion, production, and positioning
E) product, price, promotion, and place
E
You might also like to view...
The extent to which an employee identifies with an organization and is committed to its goals is called
A. job involvement. B. job performance. C. organizational commitment. D. job satisfaction. E. job enrichment.
Intangible product attributes, include the status associated with product ownership, a manufacturer's service commitment, and a brand's overall reputation or mystique
Indicate whether the statement is true or false
Exxon Corporation declared and paid $90,000 of dividends to its shareholders during Year 3 . The statement of cash flows classifies the transaction as a(n)
a. investing activity. b. financing activity. c. operating activity d. exchange transaction. e. equity activity.
A business plan is necessary only when seeking financial support from venture capitalists
Indicate whether the statement is true or false