______ includes a process of arousal-assessment as a predictor of how one will respond but allows for the possibility that some degree of cognition may precede or even cause the arousal one experiences.

a. equilibrium theory
b. arousal-labeling theory
c. expectancy violations model
d. cognitive valence theory
e. sequential-functional model


e. sequential-functional model

Communication & Mass Media

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A significant difference between Aristotle and his mentor, Plato, was their approach to issues of truth in persuasion

Indicate whether the statement is true or false

Communication & Mass Media

The vice chancellor of clinical research at Duke University suggests that a public relations agency that ghostwrote an honest article about a defective drug would lose its pharmaceutical client

What should public relations practitioners do when their research reveals that a pharmaceutical client's drug may have defects? What will be an ideal response?

Communication & Mass Media

Evan is researching is speech topic at the library, using its many resources to locate, evaluate, and choose support material for presentation. Which stage in the creative process is he in?

a. developing b. creating c. researching d. investigating

Communication & Mass Media

A(n) __________ culture includes the desire for freedom and happiness.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media