Hearth & Home Furniture store advertises bedroom suites at a "Special Low Price of $599." When Ilene tries to buy one of the suites, Jill, the salesperson, tells her that they are all sold and no more are obtainable. Jill adds that Hearth & Home has other bedroom suites available for as low as $2,599. This is
A) a cease-and-desist order
B) bait-and-switch advertising.
C) counteradvertising.
D) puffery.
B
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A benefit for an organization that outsources its noncore positions is that ________.
A. the organization's reputation in the eyes of the local citizens improves significantly B. the need to purchase and update computers and related equipment is eliminated C. the loyalty of the remaining employees in the organization increases D. the long-term employee expertise of the organization is retained
The potential for channel conflict (due to the high power of a retailer relative to a manufacturer) is greatest in which form of distribution?
a. dual distribution b. selective distribution c. exclusive distribution d. intensive distribution
On a visit to Conner Industries, a West Plains Band Saw salesperson heard a production employee saying, "This band saw has a 36-inch wheel that could really save us time, and with its adjustable height, it can be operated by someone tall like me as well as by our shorter workers. I bet this would speed up my production time by 30 percent. Why don't we order this band saw?" The person the salesperson heard giving input has which buying center role?
A. buyer B. purchasing agent C. user D. decider E. motivator
Which of the following statements is FALSE?
A) From an accounting perspective, dividends generally reduce the firm's current (or accumulated) retained earnings. B) The way a firm chooses between paying dividends and retaining earnings is referred to as its payout policy. C) Most companies that pay dividends pay them semiannually. D) Occasionally, a firm may pay a one-time, special dividend that is usually much larger than a regular dividend.