The customary level of confidence among marketing researchers has a z of 1.96
Indicate whether the statement is true or false
TRUE
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Explain an executive summary as a preliminary part. Read and analyze the following executive summary of a report written on the implementation of a secure intranet.
? Braden Inc., a small but growing manufacturing business, has been operating in Indianapolis, Indiana, for ten years. Darren Russell, the president, considered the implementation of a website for the company. He had concerns about the cost to create and maintain an effective site. Russell established a team to study the possibility of setting up a company website at an affordable cost. ? The team conducted research using primary and secondary research methods. Current literature was examined, and a survey was conducted through a Chamber of Commerce membership list of 50 small business owners of various companies in the metropolitan area that had a company website. ? The report discussed the following topics related to the initiation of a company website: (1) benefits to be gained, (2) challenges in development and maintenance, (3) projected costs, and (4) guidelines for getting started. Detailed conclusions of the study can be found in the full report. ? The study concluded that intranets have become extremely popular because of the various benefits they offer. Potential problems of intranets can be addressed with recommended security measures. Braden Inc. should proceed with plans to establish a secure intranet. ? What will be an ideal response?
A seller contracts to sell some rare coins to a collector for $10,000, to be delivered two months
after the date of the contract. On the date that delivery is due, the coins are worth $12,000 but the seller refuses to deliver. The collector acquires similar coins the following week for $13,000, the best price he can find. What can the collector recover from the seller? A) $3,000 B) $2,000 C) $5,000 D) Nothing, because she chose to enter into a separate contract for the purchase of coins from another seller E) $1,000
Not including all significant ________ in the auditing process is perhaps the biggest misstep marketers can make when evaluating the success of their CSR programs.
Fill in the blank(s) with the appropriate word(s).
Identify an accurate statement about graphic rating scales.
A. They are completely objective. B. They are difficult to use. C. They are the least commonly used type of performance appraisal. D. They provide scores that can measure improvement from year to year.