Which of the following is true regarding advertising in America?:

a) It was always the main funding source for media; b) It was at first thought to be degrading and an undesirable necessity; c) It always enjoyed First Amendment protection; d) Despite its power, there is little connection between advertising and democracy; e) all of the above


b

Communication & Mass Media

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In a short essay, using Rob Cesternino as an example, explain how being successful on a short-head media program and a long-tail program differ.

What will be an ideal response?

Communication & Mass Media

A speech delivered on a special occasion for celebration, thanksgiving, praise, or mourning is known as a ceremonial speech or a ______ speech

a. epideictic b. commencement c. symposium d. kairos

Communication & Mass Media

The mediator says, “It was very disappointing to you that you didn’t get the promotion that you believe you deserved.” This is an example of ______.

A. appreciative listening B. critical listening C. validation D. content paraphrasing

Communication & Mass Media

When one member of a group spreads his or her emotional state to the others, ________ has taken place.

A. a sympathetic emotional response B. emotional synchrony C. emotional contagion D. emotional expressiveness

Communication & Mass Media