One advantage unbranded products have over branded products is that customers will infer a level of quality from the unbranded product that facilitates their purchase decision.
Answer the following statement true (T) or false (F)
False
All things being equal (value proposition, product features) the branded product gives customers a reason to buy. This is a big advantage over unbranded products because customers will infer a level of quality from the branded product that facilitates their purchase decision.
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