FrontPage can be used to build many different kinds of Web sites. Which of the following Web sites would you use if you had a home-based enterprise?
A. Personal Web site
B. Small business Web site
C. Corporate Web site
D. Corporate intranet
B. Small business Web site
A small business Web site is best suited for a home-based or small business and when advertising budget is small. It is a great way to spread the news about products and services.
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Immediately after deciding which markets to enter, the company should determine ________
A) the most suitable global communication program B) how to price its products in different markets C) the global marketing organization D) the global marketing program E) how to enter the market
The text mentions the common temperature control setting for most offices buildings to show that ______.
a. most corporate environments are dominated by Caucasian males b. gender discrimination exists in all settings c. some gender discrimination is unconscious d. dimension based on race or ethnicity can present in surprising ways
Most industries are in flux, this flux is not caused by:
a. Social Challenges b. Technological Innovation c. Societal Trends d. Government Intervention
Explain how public relations works with the marketing mix.
What will be an ideal response?