Explain how public relations works with the marketing mix.
What will be an ideal response?
Public relations is the management function that focuses on the relationships and communications that individuals and organizations have with other groups (called publics) for the purpose of creating mutual goodwill. The goals of public relations are to improve public opinion, build goodwill, and establish and maintain a satisfactory reputation for the organization.
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Zen Electronics has taken a penetration pricing approach to launch its new line of mobiles. Therefore, Zen is most likely to ______.
A. initially charge a relatively low price per product B. introduce the line at a relatively high price per product C. wait until the current competition weakens D. join the competition at its peak
List the four groups of consumers based on loyalty status
What will be an ideal response?
Which is the most critical segregation of duties in the centralized computer services function?
a. systems development from data processing b. data operations from data librarian c. data preparation from data control d. data control from data librarian
List and briefly discuss the two basic components of a computerized accounting information system.
What will be an ideal response?