Ophelia opened a boutique that specializes in creating custom trousseaux for brides. She conceived the idea in her senior year at school, and despite receiving criticism for the idea, she went ahead and opened the boutique. Which entrepreneurial characteristic is highlighted in the given scenario?
A. Self-reliance
B. Vision
C. Energy
D. Conformity
Answer: B
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Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed
These statements were most likely made during the ________ stage of the buyer decision process. A) information search B) need recognition C) alternative evaluation D) purchase decision E) postpurchase behavior
The ______ is the foundation of the other four steps in the strategic planning process.
a. criteria b. vision c. mission d. objectives
Choose the correct word or words in parentheses. Neither Laurie nor Jasmine (has, have) started the project
Which of the following is not a privacy consideration for ecommerce?
A) Have a corporate policy on privacy that is displayed on the Web site. B) Make it mandatory for users to fill out personal information on a Web site, while ensuring them that the information will be kept confidential. C) Use sources that allow you to obtain anonymous information about classes of customers. D) Only ask for the information the application requires to complete the transaction. E) Avoid the latest trick that permits your client to gather information about the customer.