Everyone in the newsroom knows that the ultimate success of the news product is measured by how well the news is planned and presented

True
False


False

Communication & Mass Media

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Encoding is ___________, and decoding is__________

a. the process of creating a message; the process of interpreting a message. b. the process of interpreting a message; the process of creating a message. c. the oppositional reading; the dominant reading. d. the dominant reading; the oppositional reading.

Communication & Mass Media

Is there any merit to AIG's claim that some of the apparently lavish activities in which it had been engaged were "standard industry practice"?

It is difficult to cling to "usual business practices" when the act of receiving a massive federal government bailout suggests that those practices are flawed. A new business environment required new business sensibilities. In accepting the bailout, the company failed to realize that it was dealing with powerful new stakeholders, taxpayers, and politicians.

Communication & Mass Media

What is the focus on transcendent communication?

a. Confrontation and winning the conflict b. Give and take to manage the conflict c. Transforming opposing party's position d. Redefining the issue

Communication & Mass Media

"At the end of my speech, my audience will understand the basic principle of flight," is an example of a

A) general purpose. B) blueprint. C) specific purpose. D) a central idea.

Communication & Mass Media