__________ is defined as a followable prescription that indicates behavior expectations in a relationship.

A. Dimension
B. Symbol
C. Guideline
D. Rule


Answer: D

Communication & Mass Media

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Indicate whether the statement is true or false

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Cialdini devised the six "weapons of influence" in persuading people

Indicate whether the statement is true or false

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Lloyd Bitzer (1968), the scholar who introduced the concept of the rhetorical situation, coined the term _____ as the reason a speech needs to be given.

a. exigence b. duress c. contingency d. crisis

Communication & Mass Media