Unlike other forms of promotion, ________ is intended to stimulate immediate action rather than build long-term loyalty from a customer
A) sales promotion
B) guerrilla marketing
C) advertising
D) word-of-mouth communication
E) personal selling
A
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Compare the selling and marketing concepts, and list the key components of each concept
What will be an ideal response?
For an index number, the base year is set at 100 percent
Indicate whether the statement is true or false
Even though Margaret was the CEO for the company, she always took the time to acknowledge by name, make eye contact, and shake each employees hand when she visited any department. What communication competency was Margaret practicing?
A. effective listening B. trust building C. self-disclosure D. confirmation
Which of the following marketing strategies is not based on the notion of network externalities in high-tech markets?
a. Firms may give products away for free in order to seed the adoption of its product by a large number of customers. b. Firms may partner with competitors in order to establish an industry standard, so that competing products will work with each other. c. Firms may decide to keep the basis of its technology proprietary, so that competitors and complementors cannot undermine the basis of its competitive advantage. d. Firms will want to license its technology to competitors and sell its components to OEMs in order to enlarge the size of the installed base. e. All of the above are consistent with the notion of network externalities.