Which of the following marketing strategies is not based on the notion of network externalities in high-tech markets?
a. Firms may give products away for free in order to seed the adoption of its product by a large number of customers.
b. Firms may partner with competitors in order to establish an industry standard, so that competing products will work with each other.
c. Firms may decide to keep the basis of its technology proprietary, so that competitors and complementors cannot undermine the basis of its competitive advantage.
d. Firms will want to license its technology to competitors and sell its components to OEMs in order to enlarge the size of the installed base.
e. All of the above are consistent with the notion of network externalities.
c
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What is the total fixed cost using variable costing?
A) $800,000 B) $390,000 C) $260,000 D) $560,000
Explain the paradox of democracy?
What will be an ideal response?
Which of the following was not a finding from Nancy Adler's research on global leaders who were women?
A. Their selection as leaders symbolize hope, change, and unity. B. They were driven to success based on desire for hierarchical status. C. They relied on broad-based, popular support or support directly from the marketplace. D. They pursued paths of power that involved lateral transfers within their organizations. E. There was no predictable pattern associated with their route to leadership positions.
A firm typically achieves an absolute cost advantage by offering a ________ product or service to a ________ target market using standardization to derive the greatest benefits from economies of scale and experience.
A. complex; narrow B. complex; diverse C. no frills; broad D. no frills; narrow