When you aim to make the audience aware of an issue or problem that they had not previously known about, your informative purpose is likely __________.

A. creating a feeling
B. converting the audience
C. providing new perspective
D. agenda setting


Answer: D

Communication & Mass Media

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Which is NOT a research-related competency?

A) recognize and interpret trends B) develop expertise C) stay current on global issues D) solve problems E) interface

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Is it a safe strategy to write a news release in the inverted pyramid structure?

A) Yes; editors scan the top of the story quickly to determine interest. B) No; the narrative structure ensures better readership. C) Yes, because editors cut from the bottom of the story. D) Not always; a delayed lead may serve the story best. E) Both A and C.

Communication & Mass Media

These audio connections provide the capability to record 4, 8 or more audio tracks simultaneously:

A. USB B. audio input C. line level input D. both A & B E. all of these F. none of these

Communication & Mass Media

Negotiation requires third-party intervention in which an outsider who has conflict resolution skills can help the group analyze and resolve a conflict

True False

Communication & Mass Media