What is consumerism and how has it influenced marketing?
What will be an ideal response?
Consumerism is a social movement directed toward protecting consumers from harmful business practices. Criticism from consumerists can be very damaging for a company in today's connected world, so most companies take proactive steps toward protecting consumers and practicing good business.
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Implied names:
A) reveal what the company does B) capture the essence of the idea behind the brand C) contain recognizable words or word parts that imply what the company is about D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
"If you do not satisfy the customer the first time, you may not get a second chance." Identify this customer service principle
A) great service is measured by customer satisfaction B) service is the backbone of any business C) compensation plans determine behavior D) sales and service departments are complementary
Names and addresses of owners of coupon bonds are recorded and kept current in the corporate records
Indicate whether the statement is true or false
According to resume consultant Dawn Rasmussen, stretching your employment dates is legitimate, as long as the years match
Indicate whether the statement is true or false