A speaker must analyze the beliefs and values of the audience in order to
a. establish a reputation
b. understand the occasion
c. motivate listeners
d. none of the above
e. all of the above
Answer: c
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Answer the following statements true (T) or false (F)
1. Web copy that uses the first-person tense is always more effective. 2. It is important to include keywords in blogs. 3. The Drudge Report is a blog. 4. Blogs are used for commercial purposes.
Incompatibility between verbal and nonverbal messages is called a(n) ______.
a. misunderstanding b. mixed message c. ambiguity d. distraction
Themes of "doubles" and "the wrong man" are common in the films of
a. Orson Welles. b. Alfred Hitchcock. c. Billy Wilder. d. John Huston
In creating a measure for communication styles, the researcher argues that the instrument she created measures of all four types of communication styles and the respective dimensions of each. The instrument, therefore, measures all the dimensions of each communication style. She argues that this is a valid instrument. What type of validity is she addressing?
a. content validity b. predictive validity c. concurrent validity d. construct validity