A PR plan focuses on all of the following, EXCEPT

a. Strategies,
b. Tactics
c. A list of your capabilities and credentials
d. Objectives


C

Communication & Mass Media

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According to ________ , for every identi?ed defensive behavior, there is a counteractive

behavior that contributes to a supportive climate. Fill in the blanks with correct word

Communication & Mass Media

Which of the following statements about assertiveness is true?

A. It is the overpowering use of force to attain goals. B. It is the ability to state your expectations in a non-threatening manner. C. It is the use of avoidance techniques to evade communication. D. It involves an emotional presentation to help you fulfill your goals.

Communication & Mass Media

All of the following are megatrends that will have a major impact on intercultural communication theory in the future EXCEPT______________

a. individualism b. localism c. regionalism d. nationalism

Communication & Mass Media

Produced to look like a consumer magazine, a ________ is actually a mail-order catalog.

A. platform publication B. brand magazine C. magalogue D. synergistic magazine

Communication & Mass Media