Produced to look like a consumer magazine, a ________ is actually a mail-order catalog.

A. platform publication
B. brand magazine
C. magalogue
D. synergistic magazine


Answer: C

Communication & Mass Media

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According to the SIDE model, the anonymous nature of certain technologies allows us to __________.

A. hide our true identities from those we live and work with B. behave in ways more aligned with our personal identities C. self-disclosure to a greater degree than ever before D. behave in ways more aligned with our social identities

Communication & Mass Media

When developing message strategy, you should consider all of the following in the audience profile, EXCEPT:

a. Lifestyles b. Norms and Beliefs c. Attitudes d. Income

Communication & Mass Media

LaToya’s new co-worker always has great stories, but LaToya has trouble being persuaded by the stories because of the way the co-worker jumps around in topic and often has to “fill in” parts he forgot. LaToya is utilizing ______.

A. narrative rationality B. narrative coherence C. narrative fidelity D. narrative preemption

Communication & Mass Media

There are many factors to consider when leaders choose a decision-making style.

The most obvious consideration is the quality of the resulting decision, because making the correct decision is the ultimate means of judging the leader.

Communication & Mass Media