In ________ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers.
A. on-package
B. door-to-door
C. event
D. direct-mail
E. in-store
Answer: E
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Who among the following is responsible for the physical environment (e.g., a company’s buildings, furniture and equipment)?
a. quality assurance manager b. facilities coordinator c. logistics manager d. warehouse operations manager
A form message is a document that indicates an order has been received and is being processed
Indicate whether the statement is true or false
Which statement about the grapevine is correct?
A) It moves information rapidly through the organization. B) It is less active during times of uncertainty, such as layoffs, mergers, and branch closings. C) Most of the information communicated through the grapevine pertains to personal matters. D) Information spread through the grapevine is usually incomplete. E) It is not an important communication network in large organizations.
Zach is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.
A. headline; it determines the final layout design B. headline; it is often the only part of the advertisement that is read C. artwork; it takes up the most space D. tagline; it links the copy to the signature E. slogan; it links the artwork to the signature