Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.
A. reactive
B. aggressive
C. proactive
D. competitive
E. liberal
Answer: A
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Indicate whether the statement is true or false
Playing chess may help people become better thinkers and leaders because it
a. is a social game in which two people can chat with each other while playing b. requires reading and studying thick books c. encourages people to generate alternatives and to think in a logical, orderly fashion d. encourages cooperation instead of competition
Buying behavior refers to the decision processes and actions of people involved in buying and using products.
Answer the following statement true (T) or false (F)
Cultural change requires ______.
A. talented, dedicated people B. considerable resources C. enormous energy and perseverance D. all of these