Who among the following is responsible for making business strategies in a large conglomerate?
A. the board of directors at the headquarters
B. the general managers of individual business units
C. the lower-level employees in the company
D. the shareholder of the company
Answer: B
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Indicate whether the statement is true or false
If the incremental revenues are greater than the incremental costs, the product should be processed further
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. An appropriate strategy for most negative messages is the indirect one. 2. With the indirect strategy, the message begins with a buffer. 3. Negative news should be stated in the middle of the body paragraph of an indirect message. 4. Although a claim letter deals with something negative, it should be written directly.
Distribution agreements that limit sales by customer or territory
A. are definitely illegal if they are horizontal agreements among competing producers or intermediaries, but may be legal if they are vertical agreements. B. are definitely illegal if they are vertical agreements between producers and intermediaries. C. are always illegal. D. may be legal if they are horizontal agreements between producers and intermediaries. E. None of these answers is correct.