In the context of media timing, ________ means scheduling ads evenly within a given period
A) sequencing
B) narrowcasting
C) continuity
D) routing
E) pulsing
C
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A prediction that provides managers with an estimate of future revenue to be received and the units to be sold, but also serves as the basis for planning in the other functional areas, is a
A. strategic plan. B. budget. C. sales forecast. D. marketing plan. E. contingency plan.
Explain assumptive close. When can this be used?
What will be an ideal response?
Which role of the change agent is defined as a boundary-spanner between groups or between a supervisor and team, negotiating between them and giving feedback?
a. Facilitative b. Gatekeeping c. Diagnostic d. Mobilizing
Edmonco Company produced and sold 45,000 units of a single product last year, with the following results: Sales Revenue$1,350,000 Manufacturing costs: Variable 585,000 Fixed 270,000 Selling costs: Variable 40,500 Fixed 54,000 Administrative costs: Variable 184,500 Fixed 108,000 Edmonco's operating leverage factor was:
A. 4. B. 5. C. 6. D. 7. E. 8.