A marketing manager for a textbook publisher meets with a group of several students who are paid to discuss what they like and dislike about their textbooks. What is this method of data collection called?
A. focus groups
B. experiments
C. direct observation
D. surveys
Answer: A. focus groups
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Which concept below is defined as a flow of authority and power from the highest to the lowest levels of the organization?
A. work specialization B. chain of command C. span of control D. departmentalization
What is an employer defense to a disparate impact charge?
A) The employer did not intend to discriminate. B) The employment practice is job-related and consistent with business practice. C) The disparate impact was not the result of extreme recklessness or gross negligence on the part of the employer. D) The practice is widespread and accepted in the industry.
Because e-businesses use the Internet, there is no need to meet the needs of their customers.
Answer the following statement true (T) or false (F)
The test of "foreseeability" is generally used to determine the existence of which element of a negligence case?
A. Duty of due care B. Breach C. Factual cause D. negligence per se