________ is the profit on the sale of merchandise before any operating expenses have been deducted
a. Gross profit
b. Net profit
c. Net income
d. Sales
a
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Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points B) is seen by consumers in different environments C) uses the same tagline in every venue D) uses a typical person spokesperson
Which of the following is not a major standard-setting body responsible for the establishment of U.S. and International Financial Reporting Standards?
A) SEC (Securities Exchange Commission) B) PCAOB (Public Company Accounting Oversight Board) C) FASB (Financial Accounting Standards Board) D) IASB (International Accounting Standards Board)
Which statement is most likely true about the affordable method of setting an advertising budget?
A) Spending on advertising is calculated based on the financial objectives a company wishes to accomplish. B) Spending on advertising is calculated after operating expenses and capital outlays are deducted from total revenues. C) Spending on advertising is based on a predetermined percentage of current or forecasted sales for the year. D) Spending on advertising is calculated as a percentage of the unit sales price. E) Spending on advertising is based on a competitor's advertising outlays.
Your company has grown from a national to a multi-national entity. How have your ethical responsibilities changed? To whom do you owe these responsibilities?