Define online retailer image, and discuss four of the several dimensions of online retailer image.
What will be an ideal response?
A given consumer's or target market's perception of all of the attributes associated with an online outlet is generally referred to as an online retailer image. A recent study found seven dimensions and related components and students can discuss any four.
a. Usefulness—good product offers and information, value, aligned with interests
b. Enjoyment—fun, attractive, pleasant to browse
c. Ease of use—easy to use and navigate, flexible site
d. Trustworthiness—reputation, information safety, and security
e. Style—helpful, friendly, knowledgeable, calm
f. Familiarity—advertising online and offline, general familiarity
g. Settlement—fast and flexible delivery and transactions
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The step in the six-step process for green sourcing where a set of metrics against which the supplier will be measured for the contract's duration is developed is called: ________.
What will be an ideal response?
Using the data in Table M2-5, determine the optimal travel path from point 1 to point 7
A) 1 - 2, 2 - 4, 4 - 5, 5 - 7 B) 1 - 2, 2 - 5, 5 - 7 C) 1 - 3, 3 - 4, 4 - 5, 5 - 7 D) 1 - 2, 2 - 4, 4 - 6, 6 - 7 E) None of the above
______ refers to the order in which customers waiting in line receive service at the facility.
A. Queue discipline B. Queue size C. Service pattern D. Interarrival rate
The first retailers to really show the importance of the mass-merchandising concept were the operators of
A. general stores. B. supermarkets. C. limited-line stores. D. single-line stores. E. department stores.