What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?
What will be an ideal response?
Marketing might launch an advertising campaign that shows customers how the product can solve their existing problems and meet their existing needs.
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Answer the following statements true (T) or false (F)
1. Foregoing the use of an agenda for a work meeting makes it harder for participants to add excessive items and thus helps streamline the meeting. 2. Multicommunicating represents the use of technology to participate in several interactions at the same time. 3. Texting and checking one's e-mail during group meetings has become commonplace and accepted in the workplace. 4. Compensation is the most important factor for Millennials in choosing employment.
Which of the following has been a traditional complaint about the LEED system, which the United States Green Building Council has sought to rectify?
a. the lack of tax credits available for LEED building owners or builders b. the unrealistic requirements to get LEED certification c. the lack of energy savings from an LEED building d. manipulation of the point system to get certification
Ron's Furnace Repair advertised it would inspect any homeowner's furnace for free. Janet had Ron's come to inspect her furnace. The servicewoman dismantled the entire furnace then refused to put it back together unless Janet paid her $250 . The FTC considers such a practice to be
a. an unfair practice. b. a deceptive practice. c. an act that violates public policy. d. All the above.
Explain how political risk and exchange rate risk increase the uncertainty of international projects for the purpose of capital budgeting
What will be an ideal response?