The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is called ________
Fill in the blank(s) with correct word
business-to-business-to-consumer
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The organizational culture norm of what is deemed important (e.g., teamwork, accountability, innovation) is known as ______.
A. the content B. the consensus C. the intensity D. the artifact
If additional earnings are taxed at 25%, $1,000 of expenses require $1,333 of pre-tax earnings
Indicate whether the statement is true or false.
Which of the following statements about positioning is FALSE?
A. Managers make graphs for positioning decisions by asking consumers to make judgments about different brands. B. Positioning issues are especially important when competitors in a market are highly dissimilar. C. Positioning helps marketing managers know how customers view the firm's offering. D. Positioning refers to how customers think about proposed or present brands in a market. E. Positioning often makes use of techniques such as perceptual mapping.
A mutual rescission occurs when both parties agree that their contractual relationship should be terminated without performance
a. True b. False Indicate whether the statement is true or false