Diane, CEO of Hammer Corporation, tells her executive management team that the company must become more agile to stay competitive. She says, "We have several options to improve our agility, a couple that we have already started to implement: creating strategic alliances and becoming more of a learning and a high-involvement organization. But, most importantly, I believe that we need to organize around our ________."
A. core capabilities
B. research capabilities
C. functional capabilities
D. engineering capabilities
E. marketing capabilities
Answer: A
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What will be an ideal response?
Which of the following is an acceptable method of negotiating the price objection?
A) Make price the focal point of your presentation. B) Clarify the link between price and quality. C) Focus on an individual product feature. D) Apologize for the product's high prices. E) Lower the price if the customer balks.
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In the context of the strategies for reaching global markets, which of the following statements is true of direct investment?
A. The cost involved in direct investment is high. B. It is the most basic level of international market development. C. It represents an especially strong opportunity for small firms. D. Foreign franchising is a type of direct investment.