According to the evolutionary-Darwinian point-of-view, families are held together by choice, not necessity
a. true
b. false
b
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The practice of bombarding the public with ads in newspapers, magazines, television, radio, and fast food restaurants is called ________
A) overflow marketing B) saturation marketing C) blitzkrieg marketing D) overkill marketing
Nielsen says consumers spend more time with the radio than using:
a. DVD players b. streaming video on mobile devices and the Internet c. using game consoles d. using the Internet on a traditional computer e. all of these f. none of these
Persuasion involves mutual responsibility.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
1. Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand. 2. A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information. 3. False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers. 4. Micro-influencers are not as effective as influencers because they do not have a large audience. 5. Demographics focus on the attitudes, behaviors, and interests of the key audience.