Which of the following is true of on-air tests?
A. They do not enable firms to identify weak commercials.
B. They typically require a laboratory setting to measure effectiveness.
C. They work well only under controlled, artificial environments.
D. They often include a single-source ad research.
E. They do not possess the disadvantages associated with field testing.
Answer: D
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Which one of the following statements is false?
A) Under conditions of rising prices, the LIFO method results in lower income than the FIFO method. B) In most cases, the FIFO method approximates the physical flow of items in inventory. C) The LIFO method produces a higher ending inventory value than the FIFO method. D) The FIFO method includes holding gains in income.
Which of the following corporate actions would LEAST likely prevent racial and sexual harassment?
A. Establishing harassment grievance procedures B. Providing anti-harassment training to employees C. Establishing compensation policies that reward anti-harassment behavior D. Getting the active support of top management in preventing workplace harassment E. Eliminating cooperative acceptance
Suboptimization occurs when a manager of a cost center focuses on the goals of the cost center rather than on the goals of the organization as a whole
Indicate whether the statement is true or false
A(n) _______ contract is illegal from the beginning and may not be enforced by either party; a(n) _______ contract is legal but permits one party to escape, if he or she so wishes
a. disaffirmed; affirmed b. void; voidable c. affirmed; disaffirmed d. voidable; void