Discuss the contributions by Edward L. Bernays to making the practice of public relations more professional
What will be an ideal response?
• Publishing the landmark book, Crystallizing Public Opinion, which established the term "counsel on public relations"
• Teaching, in 1923, the first course on public relations on the college level
• Recognizing talents that women bring to the field by recruiting practitioner Doris E. Fleishman, later his wife, and building a top-flight agency
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One of the assumptions of CVP analysis assumes production and sales to be approximately equal
Indicate whether the statement is true or false
What is a position statement?
What will be an ideal response?
In using the product cost concept of applying the cost-plus approach to product pricing, what is included in the markup?
A) Desired profit B) Total fixed manufacturing costs, total fixed selling and administrative expenses, and desired profit C) Total costs plus desired profit D) Total selling and administrative expenses plus desired profit
A new machine tool is expected to generate receipts as follows: $5,000 in year one; $3,000 in year two, nothing in the next year, and $2,000 in the fourth year
At an interest rate of 6%, what is the net present value of these receipts? Is this a better net present value than $2,500 each year over four years? Explain.