In using the product cost concept of applying the cost-plus approach to product pricing, what is included in the markup?
A) Desired profit
B) Total fixed manufacturing costs, total fixed selling and administrative expenses, and desired profit
C) Total costs plus desired profit
D) Total selling and administrative expenses plus desired profit
D
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The ________________ will frame your entire presentation.
a. audience analysis b. context analysis c. message design d. speaker goals
Which of the following is the main goal for XFormation salespeople in terms of product strategy?
A) Create products that customers really want to buy instead of products that the company wants to sell. B) Understand all the training products they sell and how to customize a package for the customer. C) Examine how they can add value for customers so the customers will continue to contract with XFormation on a long-term basis. D) Give a presentation to the customer after planning out the objectives carefully ahead of time. E) Understand the customer's needs and what and how they need to buy.
Television is not the most cost-effective way to deliver messages to large, well-defined audiences.
Answer the following statement true (T) or false (F)
If Tanya's husband were to die, she and her children could live on $60,400 per year. Tanya makes $33,100 annually, and estimates additional income of $21,500 from other sources. How much insurance should she purchase on her husband to cover the shortfall, assuming a 16.7% prevailing interest rate? (Round your answer to the nearest $1,000)
A) $28,000 B) $36,000 C) $35,000 D) $30,000