When Herbal Essences offers "dollar-off coupons" to adult women to try to get them to try its shampoos and conditioners, it is an example of
A. sales promotion.
B. distribution.
C. publicity.
D. product development.
E. market penetration.
Answer: A
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Which of the following statements is true?
A) Funding for postretirement health care benefits is legally required, and contributions are tax deductible. B) Funding for postretirement health care benefits is legally required, but contributions are not tax deductible. C) Funding for postretirement health care benefits is not legally required, and contributions are not tax deductible. D) Funding for postretirement health care benefits is not legally required, but contributions are tax deductible.
There are specific biases that can hinder success in online negotiations. Briefly describe the burned bridge bias.
What will be an ideal response?
A major advantage of ownership versus leasing is _____
a. no difficulty in lease renewals b. lower capital requirements c. the long-term commitment to a given location d. the ability to purchase locations in major shopping centers
Which of the following statements is CORRECT?
A. The factors that affect a firm's business risk are affected by industry characteristics and economic conditions. Unfortunately, these factors are generally beyond the control of the firm's management. B. One of the benefits to a firm of being at or near its target capital structure is that this eliminates any risk of bankruptcy. C. A firm's financial risk can be minimized by diversification. D. The amount of debt in its capital structure can under no circumstances affect a company's business risk. E. A firm's business risk is determined solely by the financial characteristics of its industry.