_______ refers to selecting particular market segments and customer firms that the supplier firm will focus its resources on serving
That is not to say that the firm will not sell to other market segments or customer firms, but instead, targeting specifies which segments and customer firms are of particular interest.
a. Targeting
b. Positioning
c. Operational excellence
d. Strategy
a
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Jonas, a marketing professional who reports to you, believes that he is capable of meeting his $1 million sales goal this year (expectancy). And he would truly value the $10,000 bonus (valence) that he might earn as a result. In the past, your company has failed to pay out promised rewards. Therefore, in accordance with the expectancy theory, he is concerned-and hence demotivated-that
A. his bonus will not be sufficient to meet his financial commitments (instrumentality). B. the company will not follow through on its commitment to provide a bonus (instrumentality). C. his sales goal will be increased next year as a result of this year's success (instrumentality). D. he will significantly exceed his sales goal (instrumentality). E. he will run into problems later in the year, resulting in a sales shortfall (instrumentality).
Vendor analysis is a(n)
A. formal rating of suppliers on all relevant areas of performance. B. request to buy something. C. analytical thinking processing of requests to buy something from a vendor. D. written description of what the firm wants to buy. E. analytical thinking processing of requests to sell something to a vendor.
Markhem Enterprises is expected to earn $1.34 per share this year. The company has a dividend payout ratio of 40% and a P/E ratio of 18
What should one share of common stock in Markhem Enterprises be selling for in the market? A) $9.65 B) $14.47 C) $24.12 D) $33.77
Under which circumstances would it be better to use the adjusted present value approach versus the WACC approach?
What will be an ideal response?