______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
B. Strategic view of social media
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Setting the rules of a system is referred to as ______.
a. calibration b. boundaries c. interdependence d. hierarchy
"I assure you they will pay." This was the beginning of the lead for the story about the defense secretary's response to the recent terror attacks. What kind of a lead is this?
a) Direct quote b) Question c) Direct access d) Summary
According to the textbook, the speech about "The Geisha" illustrates the virtues of a good informative speech. What organizational pattern did the speech use?
a. chronological b. causal c. problem-solution d. topical
Which of the following is a guideline for using volume in
public speaking? a. Speak as loudly as you can so everyone in the audience can hear you. b. Make sure your volume is constant. c. Make sure your pitch is constant. d. Consider the size of the room and audience when deciding how loud to speak