Among consumer products, advertising and wide distribution are especially important for
A. durable goods.
B. production goods.
C. nondurable goods.
D. specialty products.
E. semidurable goods.
Answer: C
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What type of listening often occurs when one works to analyze information, assess its worth, validity, and soundness, and, ultimately, decide whether to accept it?
A. deliberative B. comprehensive C. appreciative D. empathic
A firm that serves small market segments that are not being served by bigger firms is known as a ________
A) market challenger B) market leader C) market follower D) market nicher E) market entrant
Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing
A) total market B) cultural marketing C) viral marketing D) social marketing E) cause marketing
Which of the following is not an investing activity?
A) Purchase of investments for cash. B) Purchase of equipment for cash. C) Sale of merchandise for cash. D) Sale of land for cash.