A customer complaint should most likely be viewed as a(n):
A) lost sale in the future due to customer frustration and anger
B) opportunity to prove the firm's commitment to service
C) problem that will require attention in the future
D) issue associated with a single department
E) misperception on the part of the customer
B
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What is the “tell and sell” technique?
What will be an ideal response?
Serena wants to buy a pair of sunglasses. She decides to buy it from Seekart, an online retail store
Seekart uses an automated system to process its customers' purchases and sends the information to the manufacturer's warehouse, which directly ships the required products to the customers. This system employed by Seekart is called a(n)__________. Fill in the blanks with correct word.
What are the five major trade agreements that cover two-thirds of the world's international trade?
What will be an ideal response?
Setting up a marketing information system can be valuable to marketing managers because
A. a company that can't afford marketing research should at least have a marketing information system. B. market-oriented managers can always use more data. C. most market-oriented companies only need a certain type of information once or twice. D. marketing research data is rarely as accurate as data from a marketing information system. E. most companies have a great deal of useful information, but it often isn't available or accessible when the manager needs it.