Setting up a marketing information system can be valuable to marketing managers because
A. a company that can't afford marketing research should at least have a marketing information system.
B. market-oriented managers can always use more data.
C. most market-oriented companies only need a certain type of information once or twice.
D. marketing research data is rarely as accurate as data from a marketing information system.
E. most companies have a great deal of useful information, but it often isn't available or accessible when the manager needs it.
Answer: E
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Mass customization is also known as:
A) one-to-one marketing. B) stealth marketing. C) event marketing. D) guerilla marketing.
In asset fraud, assets are most often:
a. understated. b. overstated. c. recorded as liabilities. d. recorded as revenues.
To determine the ________, marketers need to know the total advertising costs and the total number of purchases made
A) bounce rate B) conversion rate C) cost per order D) clickthrough rate E) market share
A "balanced scorecard" for measuring company performance
A. prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives. B. strikes a balance between financial and strategic objectives. C. entails putting equal emphasis on financial and strategic objectives. D. prevents the drive for achieving financial objectives from overwhelming the pursuit of strategic objectives. E. entails putting balanced emphasis on profit and nonprofit objectives.