Setting up a marketing information system can be valuable to marketing managers because

A. a company that can't afford marketing research should at least have a marketing information system.
B. market-oriented managers can always use more data.
C. most market-oriented companies only need a certain type of information once or twice.
D. marketing research data is rarely as accurate as data from a marketing information system.
E. most companies have a great deal of useful information, but it often isn't available or accessible when the manager needs it.


Answer: E

Business

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