What should public relations professionals do to create an effective online video that gets maximum viewership?

a. Get influencers to like it
b. Use deceptive tactics
c. Refrain from going overboard on humor
d. Make it detailed and lengthy


A

Communication & Mass Media

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Dick is a member of a group but he seems to be working toward his own unstated ends and subordinating the constructive interest of the group to his own goals. In short, Dick appears to have a(n) _____

A. a propensity for ego-speak B. hidden agenda C. solipsistic communication chain D. a propensity for organization maintenance tasks

Communication & Mass Media

When working in a group, brainstorming serves both a research and a(n) __________ function

a. content b. organizational c. relationship d. none of the above

Communication & Mass Media

Effective organizational communications mean that communications must be ______.

a. focused on a specific audience b. considerate of diverse viewpoints c. based on input from stakeholders d. aligned with organizational goals

Communication & Mass Media

What type of goal does the statement "Well, you don't have to be so nasty about it" most likely reflect?

A. Transactive B. Identity C. Prospective D. Retrospective E. Relational

Communication & Mass Media